strategic approach

Cavendish Wharf

Client

Jigsaw Homes Group

Location

Ashton-under-Lyne, UK

Project Type

Residential

Millson Group enabled Northern Housing to deliver 51 high-quality residential units by consolidating land holdings and coordinating a new-build development in a town-centre location. The scheme unlocked the potential of adjacent properties, progressed without planning objections, and supported the client’s mission to provide affordable homes efficiently.

Strategic Approach

Faced with a shortage of suitable land for affordable housing, Millson Group structured the acquisition of a strategically located, privately owned site at the centre of the developable area. Working in partnership with Northern Housing, a comprehensive development strategy was created to integrate the client’s existing assets with the newly acquired land.
The team managed the full design and planning process, ensuring a sensitive, high-quality approach that maximised the site’s potential while meeting the client’s mission to deliver affordable housing. Careful coordination of layout, density, and building typologies allowed the development to provide both new housing and unlock the latent value of adjacent properties, supporting the overall viability of the scheme.

Results and Effect

The project delivered 51 high-quality residential units in a town-centre location within 36 months, with no planning objections. By consolidating the client’s land holdings and implementing a carefully coordinated development strategy, the scheme maximised housing delivery and value, directly supporting Northern Housing’s mission to provide affordable homes to those most in need.